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WIF, an acronym for Say What I Feel was founded in 2010 by college buddies with the reputation for speaking their minds and having a passion for streetwear clothing. SWIF LIFE was not created to solely be a clothing brand but a way of life and a movement. We feel that if you speak what you feel, one will have less confusion in life. So we decided to express this way of life through clothing design.
We are a brand that is very aware of what is going on in our local community, country, and world. With that being said this motivates the passion for all of our designs. Our style of clothing is simplistic, even though we have a love for all forms of fashion we could only put ourselves in one category, and that would be A CLOTHING BRAND, called SWIF LIFE!
A percentage of the proceeds will be donated to “The Hees.”
